It’s no secret that the real estate market tends to slow during the winter. The holidays are busy, families are traveling, and poor weather makes viewing homes an unpleasant experience. However, a slow market is not always a bad thing. Just this month we have seen many of our own listings go pending that had been on the market for most of the summer! The following article from rismedia.com explains why listing during the holidays can be a great idea.
Before the internet, buying a home involved long hours of flipping through MLS books and driving prospects around neighborhoods; something many agents just didn’t have time to do during the busy holiday season. Now that buyers are able to search, filter, and scan through potential listings without leaving their couch; home buying during the holidays has never been easier. Here are three reasons why your clients should list during the holiday season.
Capitalize on less competition.
During the holiday season, sellers can feel like they don’t have enough time to maintain their home for showings or negotiate potential offers. Because of this, they wait and re-list their homes at the beginning of the coming year. While this may make sense for some, it can also mean major missed opportunities.
The smaller number of listed properties can work out in your seller’s favor since more potential buyers can potentially see your client’s home. Make sure you take advantage of this opportunity by telling your clients to keep their homes show-ready at all times and recommending the best listing price possible. If your client’s home has been on the market for a while, this may be an opportune time to consider a price adjustment.
Read the full article here!